1. Introduction
Arena SecretKey ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website arena-secretkey.com or use our appliance repair services.
2. Information We Collect
Personal Information
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, postal address
- Service Information: Details about your appliances, repair history, service requests
- Payment Information: Billing address, payment method details (processed securely through third-party providers)
- Communication Records: Records of your communications with us, including phone calls, emails, and chat messages
Technical Information
We automatically collect certain technical information when you visit our website:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on our site
- Referring website and search terms used
- Cookies and similar tracking technologies data
3. How We Use Your Information
We use your personal information for the following purposes:
- Service Delivery: To provide appliance repair services, schedule appointments, and communicate about your service
- Customer Support: To respond to your inquiries, provide technical support, and resolve issues
- Business Operations: To process payments, maintain records, and manage our business operations
- Marketing Communications: To send newsletters, promotional offers, and service updates (with your consent)
- Website Improvement: To analyze website usage and improve our online services
- Legal Compliance: To comply with legal obligations and protect our rights
4. Legal Basis for Processing (UK GDPR)
Under UK GDPR, we process your personal data based on the following legal bases:
- Contract Performance: Processing necessary to fulfill our service contracts with you
- Legitimate Interests: For business operations, fraud prevention, and service improvement
- Consent: For marketing communications and non-essential cookies
- Legal Obligation: To comply with applicable laws and regulations
5. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
- Service Providers: With trusted third-party vendors who assist in our operations (payment processors, scheduling systems)
- Legal Requirements: When required by law, court order, or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of business assets
- Consent: With your explicit consent for specific purposes
6. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
- Service Records: Retained for 7 years for warranty and legal purposes
- Marketing Data: Until you unsubscribe or withdraw consent
- Website Analytics: Typically retained for 26 months
- Payment Information: As required by financial regulations
7. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Access: Request a copy of your personal data we hold
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your personal data (subject to legal requirements)
- Restriction: Request limitation of processing in certain circumstances
- Portability: Request transfer of your data to another service provider
- Objection: Object to processing based on legitimate interests or for marketing purposes
- Withdraw Consent: Withdraw consent where processing is based on consent
To exercise these rights, contact us at the details provided below.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encrypted data transmission and storage
- Regular security assessments and updates
- Access controls and staff training
- Secure payment processing through certified providers
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie usage, please refer to our Cookie Policy.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.
13. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
14. Supervisory Authority
If you believe we have not addressed your concerns adequately, you have the right to lodge a complaint with the UK's supervisory authority: